Style by Rayne

Rayne reached out to me excited to create a new look and feel for her growing blog. Rayne wanted a fresh and clean new look to her blog, with her welcome video as a main eye catcher. She was going for a minimalist design that was outside the norm of normal blog design. She wanted to feature her styling services and style expertise.

We collaborated together to come up with a new design that she loved. First, we spoke on the phone where I was able to learn more about what she was looking for. She needed her logo recreated, which I was happy to do. Then, I got to work with some sketches based on what we had discussed. She loved my initial idea, so I went ahead and created a mockup for her in Illustrator. After a few rounds of color changes we decided on the final design.

Next, I got to work creating a custom Wordpress theme utilizing the Genesis Framework. Once Rayne was happy with the functionality of the new website I transferred it over to her hosting account and we went live!