Luxe Design Co. Branding

Branding design for my personal design business. My branding process involves market research, looking at design trends, and figuring out what I want my brand to say about me as a person and as a business. I chose the name Luxe Design Co. because it spoke to me in regards to my style of design. I like a minimalistic high-end look that can withstand the test of time. 

I initially began brainstorming with my sketchbook, then once I had a vision I took to the computer to make it come to life. The cursive 'luxe' was hand drawn by me using my Wacom tablet in Illustrator.